Open from December 5
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Isolabella
Primiero
Isolabella: the 4-star hotel in Fiera di Primiero
If you’re dreaming of a rejuvenating break, filled with clean air, genuine nature, and mindful choices, Wellness Hotel Isolabella is the perfect place for you. We’re located in Fiera di Primiero, among the Dolomites of Trentino, in the first valley in Italy to choose a zero environmental impact approach.
We do our part every day with concrete actions and a hospitality style that puts respect for the environment and people at its core. We use only energy from renewable sources, promote waste sorting, and encourage sustainable mobility. In the kitchen, we choose local products, offer vegetarian dishes, and use filtered water in glass bottles. We are committed to minimizing all types of waste and embrace a plastic-free philosophy.
And around you, the wonders of the Valle del Primiero: walks, authentic flavors, and silences that leave space for what truly matters. Take your time—here, you can truly do that.
Comfort
Elegance
A 4-star hotel in continuous renovation.
At Wellness Hotel Isolabella in Primiero, you’ll find spacious and comfortable areas designed to be enjoyed with simplicity and ease. The renovation, which began in 2025 and is constantly evolving, is bringing a touch of modernity while preserving the warm and family-friendly atmosphere that has always defined us.
Every space is thoughtfully designed with discretion and good taste: warm lighting, handcrafted materials, the scent of wood, and little details waiting to be discovered. Here, beauty lies in the details, and hospitality begins in a place that makes you feel good from the very first step.
Rooms
Rooms
Half-board and wellness center access are included.
Sleeping at the Wellness Hotel Isolabella in Primiero means treating yourself to the luxury of slowing down. The spacious and bright rooms welcome you with simplicity and warmth, thanks to natural materials and wood. Each room has its own character: some are inspired by artists and musicians, designed for those who appreciate details that tell a story. And if you’re traveling with your four-legged friend, they’ll find their space here.
With the half-board option, you have everything you need to enjoy a carefree vacation: breakfast and dinner included, access to our wellness area, garden with solarium, free bike rental and e-bike rental for a fee to explore the valley, reserved parking space, and charging for electric cars.
About us
Team
Family-owned since 1927
At Hotel Isolabella, hospitality has deep roots. Our story began in 1927, and since then, three generations of the Secco family have been passionately dedicated to making every guest feel at home.
Ours is not just a renovated and comfortable hotel, but above all it is a lively place where you find people before services. People who are present, sincere, who listen and care. Because for us, hospitality means creating bonds, with simplicity and warmth.
Cocktail bar
Isola Bar
Lounge bar with live music in Fiera di Primiero
The IsolaBar in Primiero is the convivial heart of the Art & Music Hotel Isolabella. A place where you can relax in an informal setting, sip something delicious, and enjoy your time without rushing. Open to both guests and visitors, the atmosphere changes depending on the time of day: during the day, you can enjoy a quiet aperitif (in the garden in summer), while in the evening, it comes alive with cocktails, conversation, and good music.
During the winter season, don’t miss our Friday theme nights and special dinners, often accompanied by small events or musical performances. The service is simple, attentive, and never intrusive, just the way we and our guests like it.
In a mountain hut
Lunch
Lunch at Maso Giasinozza
There is a special place, up there among the meadows of the Valle di Primiero, where time seems to stand still. It is our
Upon arriving at the farm, you’ll be greeted by the silence of the mountain, the open view of the Pale di San Martino, and the aroma of a traditional lunch prepared with local produce. Steaming polenta, mountain cheeses, local cured meats, garden vegetables, homemade desserts: the simple taste of good things, to be shared outdoors, amid laughter and conviviality.
It is an experience that goes beyond food. It is a way to feel part of the mountains, to truly slow down and return home with a full heart and light thoughts.
Wellness
Wellness
Hotel Isolabella Spa in Fiera di Primiero
Rediscover your balance in the 350 m² spa of the Wellness Hotel Isolabella in Fiera di Primiero.
Every afternoon, from 2:30 p.m. to 7:30 p.m., take some time just for yourself – surrounded by water, warmth, and soothing silence.
Entrance is included for hotel guests, with a spa bag already prepared in your room.
Inside, you’ll find a welcoming relaxation area, a whirlpool, a sauna, and sensory showers that awaken the senses.
Outside, the sun terrace surrounded by greenery invites you to breathe in nature and surrender to the slow rhythm of well-being.
In the beauty area, you can choose from body massages, beauty treatments, and relaxing rituals designed to restore energy and lightness.
IsolaWellness is an intimate retreat where every detail is devoted to your body-and-mind balance.
